Why Question AND Persuasion?


Why Questions AND Persuasion?


There’s no point climbing to the top of a ladder only to find it’s leaning against the wrong wall.

The persuasion side of the equation, we all get.

I gotta EAT.

I gotta do something and persuade somebody to buy what I make, so’s I can pay the rent and feed the kids.

That doesn’t take any thinking.

But the whole point of an equation is, There has to be something on the other side of the equals sign.

The tragedy is, Most people go through life, starting with the answer.

All the while perplexed. Empty. And angry.

That’s hell on earth.

Indeed, I suspect that’s the definition of a tragedy. An answer without a question.

A life snuffed out unnecessarily, or prematurely.

People ask Why? Why?

No answer.

In fact, any answer to Why? would be entirely unsatisfactory.

Why? is the unsatisfactory closest we can get to the question.

(This is not hypothetical for me, btw. I know what it is to bury one’s own child. These hands carried her coffin.)

An answer without a question. End of story. Here endeth the lesson.

Far, far better is to ask a Question that you can’t Answer.

Life consists of “What’s 2+2 = ?”

Head scratch, scratch, scratch.

Can’t figure it out. Sigh. There’s the whistle, quitting time. Let’s go home. We’ll work on this again tomorrow.

No shame in that.

Indeed, we’re almost disappointed when we figure out “2+2 = 4”. Darn. What are we going to do tomorrow?

But to live life thinking “= 4”?

No question first?

That’s Hell. On. Earth.

Most people live that way. Starting with answers, and never learning that those answers have no questions.

And that includes a lot of extremely “successful” people, btw. (Quotes very intentional.)

I’ve lost track of how many stories I’ve read of people who built incredible businesses, made millions . . . . all of which they then hated. (Henry Ford is probably the most famous example.)

They then destroy everything they built up.

All because they never asked a decent question first.

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So if you want me to write any persuasive language for your business . . . .

(And I can do that, by the way . . . .

Quite well in fact) . . . . 

We’re going to start with questions.

About you. And about your customers.

(Doesn’t matter if the customers are real or imagined. If they’re imagined, they’ll be real soon enough.)

And then, and only then . . . . . can we work together to create some answers.

Which is why I call myself the Questions AND Persuasion Jedi.

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Does any of this float your boat?

Do you need to tease out the Questions flying around inside your skull? That you can’t quite spit out?

Do you need to tease out your customers’ questions? Which is even more important . . . .

And their customers’ questions . . . . ?

Then you are barking up the right tree.

Click here to schedule 30 minutes with me. 

Or, if you think you've already got those questions figured out, and you want to get me cracking on a project for you, click here to send me the details. Let’s get started!

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