Category Archives for Conversations

Talkin’ with Arnold, ep. 3

(Photo courtesy of Pixabay) In this episode, Coronavirus just moves in and takes over. And ironically, I’ve got a cold when this is recorded. (Apologies for the corresponding sound effects.) The All-hell-that-has-broken-loose around the world, has broken loose right in our own backyards. We compare notes between the way people are responding in big-city Ontario vs […]

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Talkin’ with Arnold, ep. 2

(Photo courtesy of Pixabay) In this episode: How to talk to prospective clients’ copywriters. War-stories from past engineering employers, and the light they shed on human needs. And, Should we use the looming Coronavirus fear in our copywriting efforts?

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Talkin’ with Arnold, ep. 1

(Photo courtesy of Pixabay) Strange things happen when you go to live events. You meet people TOTALLY different from you. NOTHING in common . . . . except . . . . you’re walking the same, lonely road. And suddenly, that’s EVERYTHING. Arnold Flores and I met at a Perry Marshall event in Chicago, May 2019. In fact, we met […]

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